Dirac and Denon introduce a groundbreaking automotive audio concept at CES 2025

Denon and Swedish company Dirac have announced their inaugural automotive partnership at CES 2025. This new venture is named the Denon Car Audio Concept System. Denon claims that this system will transform the in-car audio experience by leveraging Dirac’s advanced sound optimization and spatialization technologies.

Denon Car Audio Concept System with Dirac

The innovative concept will be showcased at CES 2025 until January 10, 2025, in a Tesla Model Y located at booth #W6510 in the West Hall of the Las Vegas Convention Center. Dirac and Denon have collaborated in the past to create the acclaimed Denon PerL earbuds and a wide array of audio-video receivers. This latest partnership expands their knowledge into the realm of automotive audio, utilizing Dirac’s established experience with brands such as Volvo, Polestar, and Genesis.

Denon's system, enhanced by Dirac technology, boasts 22 speakers and exciters, which include headrest and height channels. It supports Dolby Atmos and integrates cutting-edge components from Audio Foundry partners, such as Tymphany transducers and Trèves headrest exciters. This combination produces an auditory experience that rivals Denon's premium home audio systems, all within the confines of a vehicle.

Achieving immersive sound in cars presents distinct challenges, such as unwanted speaker interactions and sound distortion due to the vehicle's interior. Dirac's digital audio solutions address these challenges by optimizing driver performance and adjusting for cabin acoustics, ensuring clear, distortion-free sound with improved bass, as promised by Denon and Dirac.

At CES, attendees have the opportunity to explore the Denon Car Audio Concept System's personalization capabilities, enabling users to tailor their audio experience and equalization settings to suit their individual tastes. Users can save their configurations for future listening.

Currently, the Denon Car Audio Concept System is being showcased as a demonstration model. Pricing details have not been released, and it remains unclear which vehicles will feature this technology.

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